Terms of service

1. The service

Adplainly ("the service") is provided by Limited Liability Company "Simplicity" (Товариство з обмеженою відповідальністю «Сімплісіті»), 8 Molodizhnyi Lane, Lubny, Poltava oblast, 37503, Ukraine, registration number [ЄДРПОУ — to be inserted] ("we", "us").

The service connects to the Meta advertising accounts you select, collects campaign-level performance metrics from the Meta Marketing API once per day, stores their history, and presents analytics in a web dashboard. The service is read-only: it does not create, modify, pause or delete campaigns, ad sets, ads, budgets, audiences or creatives, and it requests no Meta permission that would allow it to.

Features described as "coming later" (such as enrichment with external signals) are not part of the service until we announce them as available.

2. Account and eligibility

• The service is for business use by companies, sole traders and agencies. It is not offered to consumers or to anyone under 18.
• You must provide accurate account and billing details and keep them current.
• You are responsible for keeping your login credentials confidential and for all activity under your account. Tell us at once if you suspect unauthorised use.
• If you use the service on behalf of a company or a client, you confirm that you are authorised to bind them to these terms.

3. Subscription and billing

• The fee is charged per connected ad account, per calendar month, at the rate agreed in writing (e-mail is sufficient) before you connect your first account.
• An ad account counts as connected for a month if it was selected for collection at any time during that month. Connecting and disconnecting is up to you.
• We invoice monthly in arrears. Invoices are payable by bank transfer within 14 days of the invoice date, in the currency stated on the invoice. Bank charges are borne by the payer.
• Prices exclude VAT and other taxes, which are added where applicable.
• If an invoice is more than 30 days overdue we may suspend collection and dashboard access after giving notice by e-mail; we reinstate them when the balance is settled. Suspension does not delete your data.
• We may change prices with at least 30 days' notice by e-mail; the new price applies from the next calendar month after the notice period.

4. Your responsibilities

• You confirm that you are authorised to grant Adplainly read access to every ad account and business portfolio you connect, whether they are yours or a client's, and that doing so complies with your agreements with those clients and with Meta.
• You are responsible for your own compliance with Meta's advertising policies and with the laws that apply to your advertising.
• You must not connect ad accounts you do not have the right to access, and you must disconnect accounts when your authorisation ends.
• You must keep your Meta credentials secure and reconnect when Meta invalidates a token (for example after a password change), so that collection can continue.

5. Acceptable use

You must not:

• use the service to violate any law, Meta's terms, or the rights of others;
• attempt to access data, accounts or infrastructure that are not yours, probe or test the service for vulnerabilities without our written consent (see the security page for responsible disclosure), or interfere with its operation;
• resell, sublicense or provide the service to third parties as a service bureau, except that agencies may use it for their clients' accounts as described above;
• copy or reverse-engineer the service, or use automated means to extract data from it beyond the exports it provides;
• use the service to build a competing product using our software or design.

6. Meta platform terms

The service depends on the Meta Marketing API. By connecting an ad account you also agree that:

• your use of the data we obtain from Meta on your behalf is subject to the Meta Platform Terms, Meta Advertising Standards and Meta's Terms of Service;
• Meta may change, limit or withdraw API access, data fields or permissions at any time, and we are not liable for the consequences of such changes, although we will make reasonable efforts to adapt;
• if Meta instructs us to delete data we obtained through its platform, or you revoke Adplainly's permissions, we will comply, which may end or limit the service for the affected accounts.

Adplainly is an independent product and is not affiliated with, sponsored by or endorsed by Meta Platforms, Inc.

7. Data and privacy

How we handle personal data and Meta Platform Data, where it is stored, how long it is kept and how to delete it is set out in the privacy policy, which forms part of these terms. For Meta Platform Data collected on your instructions you are the controller and we are your processor; the privacy policy's sections on Meta Platform Data, subprocessors, security and deletion serve as the data processing terms between us. A separate data processing agreement is available on request.

You keep all rights to your data. We may compute anonymous, aggregated statistics about use of the service (for example the number of accounts connected) that do not identify you, your clients or your ad accounts.

8. Intellectual property

The service, its software, design and documentation are owned by us or our licensors and are protected by copyright and other laws. We grant you a non-exclusive, non-transferable right to use the service for your business during your subscription. Feedback you give us may be used to improve the service without obligation to you.

9. Availability and warranties

We aim to keep the service available and to collect metrics every day, and we monitor it to catch failures. However, the service is provided "as is" and "as available". We do not promise uninterrupted availability, that every daily collection will succeed (Meta rate limits, outages and token expiry are outside our control), or that the figures shown will match Meta's interface exactly at all times — Meta restates historical metrics, and we re-collect the last seven days to follow those restatements. To the fullest extent permitted by law we exclude all implied warranties, including merchantability and fitness for a particular purpose.

The analytics are informational. Decisions you take based on them, including advertising spend, are yours.

10. Limitation of liability

To the fullest extent permitted by law:

• neither party is liable to the other for indirect or consequential loss, loss of profit, revenue, business or data, or for the cost of substitute services;
• our total liability arising out of or in connection with the service in any 12-month period is limited to the fees you paid us for that period;
• nothing in these terms limits liability for fraud, wilful misconduct, or anything that cannot be limited under applicable law.

You will indemnify us against claims by third parties, including your clients and Meta, arising from your connecting ad accounts you were not authorised to connect or from your breach of section 4 or 5.

11. Termination

• By you, at any time: disconnect ad accounts, or delete your data from Settings, by e-mail, or through Meta (see the data deletion page). Fees remain due for the month in which accounts were connected. Deletion of your data ends the subscription.
• By us: with 30 days' notice by e-mail for convenience, or immediately if you materially breach these terms, fail to pay after notice, or if Meta withdraws our API access in a way that makes the service impossible.
• On termination we delete your data as described in the privacy policy — on request or within 30 days — except records we must keep by law. Sections 8, 10, 12 and any accrued payment obligations survive termination.

12. Governing law and disputes

These terms are governed by the laws of Ukraine. The parties will try to resolve any dispute by negotiation first; failing that, disputes are subject to the jurisdiction of the competent courts of Ukraine. If you are a business in the EU or the UK, mandatory rules of your jurisdiction that cannot be contracted out of are not affected.

If any provision of these terms is found invalid, the rest remains in force. Our failure to enforce a provision is not a waiver. These terms, the agreed price and the privacy policy are the entire agreement between us regarding the service.

13. Changes to these terms

We may update these terms. Material changes will be announced by e-mail to account holders at least 14 days before they take effect; continuing to use the service after that date means you accept them. If you do not accept a change you may terminate as described in section 11 before it takes effect.

14. Contact

Limited Liability Company "Simplicity"
8 Molodizhnyi Lane, Lubny, Poltava oblast, 37503, Ukraine
support@adplainly.com

Effective date: 27 August 2026 (version 1.0).